- The right place depends on your data type, whether it is public or private, and whether you want a revenue share or a fixed fee.
- Marketplaces suit data that can be sold to many buyers; brokers and direct deals suit private archives.
- Whatever the route, check rights and privacy first.
The options
| Option | Type | Suits |
|---|---|---|
| Protege | Governed marketplace, revenue share | Health, imaging, video and audio data |
| Defined.ai | AI data marketplace | Text, speech, image and video datasets |
| Human Native (Cloudflare) | Content licensing marketplace | Publishers and creators |
| Troveo | Video licensing agent | Unpublished video, paid per minute |
| Shutterstock | Content licensor and contributor platform | Photographers and videographers who contribute |
| AWS Data Exchange | Cloud marketplace | Structured data products |
| Snowflake Marketplace | Cloud marketplace | Tabular data, live sharing |
| Databricks Marketplace | Cloud marketplace | Datasets and models, private exchanges |
| SimpleClosure | Wind-down platform | Startups shutting down |
| AI Data For Sale (us) | Broker | Private company archives licensed to vetted AI buyers |
How to choose
- Is the data already public? Content licensing and crawl control matter more than finding buyers.
- Is it private? A direct license through a broker keeps it off public listings.
- Do you want recurring income? Revenue share platforms pay as data is used.
- Do you need exclusivity or a large fixed fee? Negotiate one-to-one.
Start with the data rights checker and value estimator.
Read next
Questions
Can individuals sell their data to AI companies?
Some platforms pay individuals, for example video creators through licensing agents. This list focuses on routes for businesses and content owners.
What is the easiest way to sell company data to AI?
Describe what you hold with a data manifest and ask for an assessment. A broker or marketplace will tell you quickly whether there is demand.
Sources
- SiliconANGLE: Protege raises $30M to grow its governed marketplace for AI training data (January 2026)
- Defined.ai: AI data marketplace explainer
- Techzine: Cloudflare acquires Human Native for AI data marketplace (January 2026)
- The Decoder: OpenAI and Google are buying YouTubers' unpublished videos for up to $4 per minute (January 2025)
- PetaPixel: Shutterstock made $104 million licensing assets to AI developers last year (June 2024)
- AWS: AWS Data Exchange FAQs
- Snowflake documentation: About Snowflake Marketplace
- Databricks documentation: What is Databricks Marketplace?
- MIT Technology Review: AI labs are buying data from dead startups to train models (October 2026)