AI training data prices
Every published price we can verify for AI training data, with the source that reported it. These are reference points, not a rate card.
- Reported image prices range from about 2 cents (Freepik) to $2 (Defined.ai) per image.
- AI companies have paid creators $1 to $4 per minute for unpublished video footage, according to Bloomberg in January 2025.
- Defined.ai quoted about $0.001 per word for text in 2024, according to Reuters.
- Google paid $10 million at auction in August 2026 for Spirit Airlines data including about 100 million emails and 500 million Teams chats.
| Data | Price | Unit | Who | Date | Source |
|---|---|---|---|---|---|
| Images (most of a 200 million image archive) | $0.02 to $0.04 | per image | Freepik, licensing to two large tech companies | 2024 | Reuters via The Star |
| Photos | $0.05 to $1 | per photo | Photobucket, in talks with buyers | 2024 | Reuters via The Star |
| Videos (Photobucket) | More than $1 | per video | Photobucket | 2024 | Reuters via The Star |
| Images | $1 to $2 | per image | Defined.ai | 2024 | Reuters via The Star |
| Short-form video | $2 to $4 | per video | Defined.ai | 2024 | Reuters via The Star |
| Longer films | $100 to $300 | per hour | Defined.ai | 2024 | Reuters via The Star |
| Text | $0.001 | per word | Defined.ai | 2024 | Reuters via The Star |
| Unpublished creator footage | $1 to $4 | per minute | AI companies paying creators, per Bloomberg | January 2025 | Bloomberg via The Star |
| Standard unpublished footage | $1 to $2 | per minute | Typical range reported by Bloomberg | January 2025 | Bloomberg via The Star |
| Startup codebase | About $25,000 | flat | A crypto startup, via a wind-down platform | 2026 | MIT Technology Review |
| Startup workspace data | About $15,000 (pending) | flat | The same crypto startup | 2026 | MIT Technology Review |
| Spirit Airlines data (about 100 million emails, 500 million Teams chats, other records) | $10 million | flat | Alphabet, at bankruptcy auction | August 2026 | TravelPulse |
How to read these figures
Each figure was reported for a specific deal, seller or buyer at a point in time. Prices vary with scarcity, quality, labels, exclusivity and rights, so treat them as a range to test, not a quote. Read how to value a dataset and how AI training data is priced.
Missing a figure?
We only list prices reported by a named source. If you know of a published price we have missed, email hello@aidataforsale.com with the link. See our editorial policy.
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