- Troveo licenses unused and unpublished video from creators to AI companies.
- It had paid creators more than $5 million by January 2025, per Bloomberg.
- Reported rates were $1 to $4 per minute, with premium rates for 4K, drone and 3D footage.
- Type
- Video licensing agent
- Paid to creators
- More than $5 million (January 2025)
- Rates reported
- $1 to $4 per minute; $1 to $2 for standard footage
- Similar firms
- Calliope Networks
What Troveo does
Troveo handles the licensing of creators' video to AI developers. Its chief executive told Bloomberg that every company developing video models was either working with Troveo or in talks with it, and it had paid creators more than $5 million. Companies paid $1 to $4 per minute for unpublished video, with premium rates for 4K, drone footage and 3D animation, and $1 to $2 for standard footage (The Decoder).
Where it fits
Licensing agents like Troveo and Calliope Networks aggregate many small creators so buyers can license at scale. Owners of large proprietary video archives, such as production companies, training providers or businesses with recorded work, may do better negotiating directly. See video training data.
Things to check before you sign
- Whether the footage shows identifiable people, and whether you hold releases.
- Who holds music rights in the footage.
- Whether licensing is exclusive, and for how long.
- How the agent's share is calculated.
Alternatives and related companies
Questions
How much do AI companies pay for video?
Bloomberg reported $1 to $4 per minute in January 2025. See AI data prices.