Data annotation

Adding labels, tags or notes to raw data, such as categories, boxes around objects or transcripts, so a model can learn from it.

Updated

Annotation and labeling

The terms are used interchangeably. Annotation covers any added information; labeling usually means assigning a category or value. Both turn raw data into training examples.

Common types

DataAnnotation
TextCategories, sentiment, entities, extracted fields
ImagesBounding boxes, segmentation, captions
AudioTranscripts, speaker turns, sound events
VideoActions, object tracks, step labels
Model outputsRatings and rankings (preference data)

Who does it

Annotation vendors with large workforces, specialist expert networks, in-house teams, and increasingly models with people checking samples.

Labels in licensed data

Data that already carries labels from real work is often more valuable than data labeled after the fact. Resolution codes on tickets, outcomes on sales calls and the fields entered from invoices are all labels a buyer can train on. Keep them when you prepare data for licensing.

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Tell us what you need

Book a free 30-minute consultation. Tell us what data you want to buy or license, and we'll tell you honestly whether we can help and what it involves.

  • We reply to every enquiry within two working days.
  • No upfront fees for sellers
  • We never hold your raw data