# Personally identifiable information (PII)

URL: https://aidataforsale.com/glossary/pii
Publisher: AI Data For Sale (Marketing Signals Ltd)
Updated: 2026-11-10

Information that can identify a person directly, such as a name or email, or indirectly when combined with other data.

PII appears throughout business data, especially in free text, which is why de-identification is the first preparation step for most licenses.