# Sale of personal information (CCPA)

URL: https://aidataforsale.com/glossary/ccpa-sale
Publisher: AI Data For Sale (Marketing Signals Ltd)
Updated: 2026-11-10

Under California's privacy law, making consumers' personal information available to another business for money or other valuable consideration.

## The definition

The California Consumer Privacy Act treats selling, renting, releasing, disclosing or otherwise making available a consumer's personal information to another business for monetary or other valuable consideration as a sale ([California Attorney General](https://oag.ca.gov/privacy/ccpa)). Licensing personal information for AI training in exchange for payment fits that description.

## What a sale triggers

- Notice to consumers that their information is sold
- A "Do Not Sell or Share My Personal Information" opt-out
- Honoring opt-outs, including browser signals such as Global Privacy Control
- Extra restrictions for consumers under 16
- Risk assessment duties under newer regulations

## How AI data deals avoid it

Data that meets CCPA's de-identification standard is not personal information. That standard requires reasonable technical measures, a public commitment not to re-identify, and contract terms binding recipients ([Frankfurt Kurnit Klein & Selz](https://technologylaw.fkks.com/post/102o455/selling-company-data-for-ai-training-what-to-know-before-you-say-yes)). Most business data licenses therefore de-identify before transfer rather than sell personal information.

This is general information, not legal advice.

## Go deeper

- [Is selling company data legal?](https://aidataforsale.com/learn/is-selling-company-data-legal)

## Sources

- [California Attorney General: California Consumer Privacy Act (CCPA)](https://oag.ca.gov/privacy/ccpa)
- [Frankfurt Kurnit Klein & Selz: Selling company data for AI training, what to know before you say yes](https://technologylaw.fkks.com/post/102o455/selling-company-data-for-ai-training-what-to-know-before-you-say-yes)