# AI data licensing deals

URL: https://aidataforsale.com/ai-data-deals
Publisher: AI Data For Sale (Marketing Signals Ltd)
Updated: 2026-11-10

Reported AI training data licensing deals, with sources.

| Parties | What | Value | Date | Source |
| --- | --- | --- | --- | --- |
| Alphabet and Spirit Airlines (bankruptcy auction) | About 100 million emails, 500 million Microsoft Teams chats and other internal records; customer list and card data excluded | $10 million | August 2026 | [TravelPulse: Google buys Spirit Airlines' data for $10 million (August 2026)](https://www.travelpulse.com/news/airlines-airports/google-buys-spirit-airlines-data-for-10-million) |
| SimpleClosure (wind-down platform) and startups | Code and data sales from shut-down startups; 47% of its deals include code or data | More than 150 deals; over $10 million expected to be returned by end of 2026 | October 2026 | [MIT Technology Review: AI labs are buying data from dead startups to train models (October 2026)](https://technologyreview.com/2026/10/13/1145755/ai-labs-buying-data-from-dead-startups-to-train-models) |
| Troveo AI and video creators | Unpublished video footage licensed to AI companies | More than $5 million paid to creators | January 2025 | [Bloomberg via The Star: YouTubers are selling their unused video footage to AI companies (January 2025)](https://www.thestar.com.my/tech/tech-news/2025/01/13/youtubers-are-selling-their-unused-video-footage-to-ai-companies) |
| Wiley and AI companies | Rights to publishing content for AI training | $44 million expected | August 2024 | [The Bookseller: Wiley set to earn $44m from AI rights deals (August 2024)](https://thebookseller.com/news/wiley-set-to-earn-44m-from-ai-rights-deals-confirms-no-opt-out-for-authors) |
| Shutterstock and Big Tech companies | Image, video and music library licensing | $25 million to $50 million per initial deal | Reported April 2024 | [Reuters via The Star: Inside Big Tech's underground race to buy AI training data (April 2024)](https://www.thestar.com.my/tech/tech-news/2024/04/26/inside-big-techs-underground-race-to-buy-ai-training-data) |
| Freepik and two large tech companies | Most of a 200 million image archive | 2 to 4 cents per image | Reported April 2024 | [Reuters via The Star: Inside Big Tech's underground race to buy AI training data (April 2024)](https://www.thestar.com.my/tech/tech-news/2024/04/26/inside-big-techs-underground-race-to-buy-ai-training-data) |
| Reddit and Google | Access to Reddit content for AI training | About $60 million a year | February 2024 | [The Decoder: Reddit signs $60 million annual training data deal with Google](https://the-decoder.com/reddit-signs-60-million-annual-training-data-deal-with-google/) |